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Models of Consumer Satisfaction Formation: An Extension

David K. Tse,Peter C. Wilton

Extension (predicate logic)

Consumer satisfaction

Marketing

1988

The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) ...

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“Models of Consumer Satisfaction Formation: An Extension” is a paper by David K. Tse Peter C. Wilton published in 1988. It has an Open Access status of “closed”. You can read and download a PDF Full Text of this paper here.