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DOI: 10.2307/3150499
OpenAccess: Closed
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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver

Expectancy theory
Psychology
Cognition
1980
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
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    A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions” is a paper by Richard L. Oliver published in 1980. It has an Open Access status of “closed”. You can read and download a PDF Full Text of this paper here.