DOI: 10.14707/ajbr.170035
OpenAccess: Bronze
This work has “Bronze” OA status. This means it is free to read on the publisher landing page, but without any identifiable license.

The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude

Xin-Jean Lim,Aifa Rozaini bt Mohd Radzol,Jun-Hwa Cheah,Mun Wai Wong

Influencer marketing
Mediation
Social media
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