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DOI: 10.1177/002224297203600308
OpenAccess: Closed
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The Venture Team: A New Concept in Marketing Organization
Richard M. Hill,James D. Hlavacek
Business
Commercialization
Marketing
1972
An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field study of over 100 venture teams has identified some of the major characteristics which differentiate these teams from the more traditional forms of managing new products.
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“The Venture Team: A New Concept in Marketing Organization” is a paper by Richard M. Hill James D. Hlavacek published in 1972. It has an Open Access status of “closed”. You can read and download a PDF Full Text of this paper here.