¤ OpenAccess: Green

This work has “Green” OA status. This means it may cost money to access on the publisher landing page, but there is a free copy in an OA repository.

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne,Kaj Storbacka,Pennie Frow,Simon Knox

Service-dominant logic

Brand management

Marketing

2009

Cite this:

Generate Citation

“Co-creating brands: Diagnosing and designing the relationship experience” is a paper by Adrian Payne Kaj Storbacka Pennie Frow Simon Knox published in 2009. It has an Open Access status of “green”. You can read and download a PDF Full Text of this paper here.