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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Shampy Kamboj,Bijoylaxmi Sarmah,Shivam Gupta,Yogesh K. Dwivedi

Social media

Brand loyalty

Brand community

2018

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“Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response” is a paper by Shampy Kamboj Bijoylaxmi Sarmah Shivam Gupta Yogesh K. Dwivedi published in 2018. It has an Open Access status of “green”. You can read and download a PDF Full Text of this paper here.