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DOI: 10.1016/j.jbusres.2016.08.026
¤ OpenAccess: Green
This work has “Green” OA status. This means it may cost money to access on the publisher landing page, but there is a free copy in an OA repository.

Branding co-creation with members of online brand communities

Nick Hajli,Mohana Shanmugam,Savvas Papagiannidis,Debra Zahay,Marie Odile Richard

Brand community
Business
Social media
2017
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    “Branding co-creation with members of online brand communities” is a paper by Nick Hajli Mohana Shanmugam Savvas Papagiannidis Debra Zahay Marie Odile Richard published in 2017. It has an Open Access status of “green”. You can read and download a PDF Full Text of this paper here.
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