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An application of clustering for strategic group analysis

Kathryn Rudie Harrigan

Competitor analysis

Operationalization

Cluster analysis

1985

Abstract Taxonomies, factor analysis and clustering are discussed as tools to investigate the structure of competitors within an industry (‘strategic groups’). An example using cluster analysis is presented as one means of operationalizing this concept. Careful definition and selection of the dimensions used to identify the boundaries between strategic groups (their mobility barriers) are particularly crucial in the effective application of analytical tools.

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“An application of clustering for strategic group analysis” is a paper by Kathryn Rudie Harrigan published in 1985. It has an Open Access status of “closed”. You can read and download a PDF Full Text of this paper here.