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Determining food attributes for measuring and evaluating a gastronomic destination's appeal to visitors

Nimit Soonsan,Panuwat Phakdee-auksorn,Pornchai Suksirisopon

Gastronomy
Marketing
Originality
    Cite this:
Soonsan, N., Phakdee-auksorn, P., & Suksirisopon, P. (2022). Determining food attributes for measuring and evaluating a gastronomic destination’s appeal to visitors. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/jhti-02-2022-0048
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Purpose The research aims to determine local food attributes for measuring and evaluating that appeal tourists to the gastronomic city of Phuket, Thailand. Design/methodology/approach The first step is, the item generation, which includes an in-depth interview. Secondly, scale purification includes the exploratory factor analysis, which generates a preliminary factor structure. In the final step, scale validation, confirmatory component analysis is used to test the items and dimensions. Findings The 33 items organized into eight dimensions: food quality, authenticity, hygiene, interpersonal, novelty, service provider, foodservice place and value added for a creative city of gastronomy were demonstrated to be valid and reliable after a thorough development process. Practical implications The findings assist practitioners in recognizing the many aspects of local food attributes, as well as how destination managers can employ these factors to promote a destination. Originality/value This research contributes to the theoretical literature on a gastronomic creative city, with more research into the links between destination management and other important concepts. In terms of the outcomes of a creative city of gastronomy management, this study might serve as a reference for destination managers and travel suppliers.