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Marketing (Page 1)

economic activity encouraging purchase or sale of products or services in a market

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  2. Business » 
  3. Marketing
Subconcepts:
  1. Absorptive capacity
  2. Activity-based costing
  3. Advanced manufacturing
  4. Advertising campaign
  5. Advertising research
  6. Atmospherics
  7. Balanced scorecard
  8. Barcode
  9. Benchmarking
  10. Best value
  11. Beverage industry
  12. Bidding
  13. Bottom of the pyramid
  14. Brainstorming
  15. Branch office
  16. Brand awareness
  17. Brand equity
  18. Brand identity
  19. Brand image
  20. Brand loyalty
  21. Brand management
  22. Brand names
  23. Building management
  24. Business development
  25. Business information
  26. Business model
  27. Business operations
  28. Business opportunity
  29. Business plan
  30. Business relations
  31. Business-to-business
  32. Call to action
  33. Cannibalization
  34. Case study research
  35. Catering industry
  36. Choice modelling
  37. Co-creation
  38. Coffee shop
  39. Commercialization
  40. Communications management
  41. Comparative advertising
  42. Competitive advantage
  43. Competitive intelligence
  44. Competitor analysis
  45. Complementary assets
  46. Complexity management
  47. Computer-assisted web interviewing
  48. Configurator
  49. Consignment
  50. Consumables
  51. Consumer awareness
  52. Consumer behaviour
  53. Consumer choice
  54. Consumer confidence index
  55. Consumer education
  56. Consumer information
  57. Consumer market
  58. Consumer research
  59. Consumer satisfaction
  60. Contract management
  61. Conveyor system
  62. Core competency
  63. Corporate identity
  64. Cost driver
  65. Cost reduction
  66. Country of origin
  67. Critical Incident Technique
  68. Critical success factor
  69. Customer base
  70. Customer care
  71. Customer experience
  72. Customer needs
  73. Customer orientation
  74. Customer relationship management
  75. Customer satisfaction
  76. Cycle count
  77. Demand forecasting
  78. Diffusion of innovations
  79. Digital marketing
  80. Direct mail
  81. Direct marketing
  82. Direct selling
  83. Disruptive innovation
  84. Distributed management
  85. Distribution center
  86. Diversification (marketing strategy)
  87. Dove
  88. Downstream (manufacturing)
  89. Dynamic capabilities
  90. Dynamic pricing
  91. Early adopter
  92. Economies of scale
  93. Employee motivation
  94. Employee retention
  95. Engineering design process
  96. Enterprise planning system
  97. Enterprise resource planning
  98. Exit strategy
  99. Export marketing
  100. Facility management
  101. False advertising
  102. Family business
  103. Fast-moving consumer goods
  104. First-mover advantage
  105. Focus group
  106. Food delivery
  107. Food marketing
  108. Food service
  109. Framework agreement
  110. Franchise
  111. Front office
  112. Generation y
  113. Global environmental analysis
  114. Global marketing
  115. Global strategy
  116. Green marketing
  117. Grocery shopping
  118. Grocery store
  119. Group buying
  120. Group technology
  121. Herfindahl index
  122. Horizontal integration
  123. Hypermarket
  124. Industrial marketing
  125. Innovation diffusion
  126. Innovation management
  127. Integrated business planning
  128. Intermediary
  129. Internal communications
  130. Internal marketing
  131. International marketing
  132. Inventory control
  133. Kansei engineering
  134. Kuala lumpur
  135. Laddering
  136. Lead time
  137. Lean manufacturing
  138. Logistics center
  139. Low-cost carrier
  140. Loyalty
  141. Luxury goods
  142. Macromarketing
  143. Management by objectives
  144. Manufacturing
  145. Manufacturing cost
  146. Market analysis
  147. Marketing channel
  148. Marketing communication
  149. Marketing management
  150. Marketing mix
  151. Marketing plan
  152. Marketing research
  153. Marketing strategy
  154. Market intelligence
  155. Market orientation
  156. Market penetration
  157. Market research
  158. Market segmentation
  159. Market share
  160. Materials management
  161. Media management
  162. Metric (unit)
  163. Middle management
  164. Mobile banking
  165. Mobile commerce
  166. Multimodal transport
  167. National brand
  168. Neuromarketing
  169. New product development
  170. Niche market
  171. Nutrition Labeling
  172. Obsolescence
  173. Omnichannel
  174. Online research methods
  175. Open innovation
  176. Operating model
  177. Operational efficiency
  178. Operational excellence
  179. Operational planning
  180. Organizational analysis
  181. Organizational performance
  182. Outsourcing
  183. Packaging and labeling
  184. Packaging engineering
  185. Pallet
  186. Patient satisfaction
  187. Performance indicator
  188. Performance management
  189. Performance measurement
  190. Performance metric
  191. Perishability
  192. Personalization
  193. PEST analysis
  194. Postponement
  195. Price discrimination
  196. Pricing strategies
  197. Private label
  198. Procurement
  199. Product innovation
  200. Production line
  201. Product life-cycle management
  202. Product testing
  203. Profit margin
  204. Psychographic
  205. Publicity
  206. Purchasing
  207. R&D management
  208. Rebranding
  209. Relational view
  210. Requisition
  211. Retail banking
  212. Retail industry
  213. Retail market
  214. Retail sales
  215. Retention Management
  216. Retention rate
  217. ROWE
  218. Sales force
  219. Sales forecasting
  220. Sales management
  221. Scenario planning
  222. Sectoral analysis
  223. Self-service
  224. Service (business)
  225. Service level
  226. Situation analysis
  227. Skills management
  228. Small business
  229. Social marketing
  230. Spare part
  231. Stockout
  232. Store brand
  233. Strategic business unit
  234. Strategic management
  235. Strategic planning
  236. Strategist
  237. Strategy implementation
  238. Supply chain
  239. Survey instrument
  240. SWOT analysis
  241. Talent management
  242. Target audience
  243. Target market
  244. Technology management
  245. Technology roadmap
  246. Telephone survey
  247. Tertiary sector of the economy
  248. Testimonial
  249. Unit load
  250. User innovation
  251. Value proposition
  252. Variable pricing
  253. Vendor
  254. Vertical integration
  255. Warehouse
  256. Weapon system
  257. Web survey
  258. Word of mouth
  259. Work in process
  260. Work order
  261. Young professional
Papers in this category: 3 430 184 Current Page: 1 / 100
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An Examination of the Nature of Trust in Buyer-Seller Relationships
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Reengineering the corporation: A manifesto for business revolution
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Alliances and networks
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The Global Deterioration Scale for assessment of primary degenerative dementia
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1994
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Determinants of Long-Term Orientation in Buyer-Seller Relationships
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2002
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Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
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Knowledge Management: An Organizational Capabilities Perspective
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1986
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Lead Users: A Source of Novel Product Concepts
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Information Distortion in a Supply Chain: The Bullwhip Effect
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1993
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The Antecedents and Consequences of Customer Satisfaction for Firms
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Cancer nanomedicine: progress, challenges and opportunities
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Principles of Marketing
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A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation
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Business Intelligence and Analytics: From Big Data to Big Impact
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Multidisciplinary research priorities for the COVID-19 pandemic: a call for action for mental health science
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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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Competition for competence and interpartner learning within international strategic alliances
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Understanding dynamic capabilities
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Competing models of entrepreneurial intentions
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Open Innovation: The New Imperative for Creating and Profiting from Technology
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The market for corporate control
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A Natural-Resource-Based View of the Firm
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Prior Knowledge and the Discovery of Entrepreneurial Opportunities
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What Is Value in Health Care?
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The Concept of “Ba”: Building a Foundation for Knowledge Creation
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DETERMINANTS OF INNOVATIVE BEHAVIOR: A PATH MODEL OF INDIVIDUAL INNOVATION IN THE WORKPLACE.
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Customer value: The next source for competitive advantage
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1994
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The Capabilities of Market-Driven Organizations
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DEFINING SUPPLY CHAIN MANAGEMENT
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Competitive advantage: creating and sustaining superior performance
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The balanced scorecard: Translating strategy into action
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1987
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Dimensions of Consumer Expertise
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Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
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The Multimodal Brain Tumor Image Segmentation Benchmark (BRATS)
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Managing Legitimacy: Strategic and Institutional Approaches
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The role of social and human capital among nascent entrepreneurs
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The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies
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Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior
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Hydrogel: Preparation, characterization, and applications: A review
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Trust: The Social Virtues and the Creation of Prosperity
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The active badge location system
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1992
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A National Customer Satisfaction Barometer: The Swedish Experience
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The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership
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1984
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Upper Echelons: The Organization as a Reflection of Its Top Managers
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Beyond Accuracy: What Data Quality Means to Data Consumers
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Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
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Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation
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A Model of Distributor Firm and Manufacturer Firm Working Partnerships
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Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: A meta-analysis.
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1991
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STRATEGIC RESPONSES TO INSTITUTIONAL PROCESSES
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Consumer Trust, Value, and Loyalty in Relational Exchanges
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Knowledge Transfer: A Basis for Competitive Advantage in Firms
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SECI, Ba and Leadership: a Unified Model of Dynamic Knowledge Creation
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Mental Accounting and Consumer Choice
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KNOWLEDGE TRANSFER IN INTRAORGANIZATIONAL NETWORKS: EFFECTS OF NETWORK POSITION AND ABSORPTIVE CAPACITY ON BUSINESS UNIT INNOVATION AND PERFORMANCE.
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EQUALITY OF EDUCATIONAL OPPORTUNITY
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Economics and Consumer Behavior
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Strategic alignment: Leveraging information technology for transforming organizations
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1992
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Servicescapes: The Impact of Physical Surroundings on Customers and Employees
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Benchmarking optimization software with performance profiles
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1999
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Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs
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1994
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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
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Creating and managing a high-performance knowledge-sharing network: the Toyota case
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1993
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Science for the post-normal age
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1989
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MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS.
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2002
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Detecting faces in images: a survey
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The dynamic resource‐based view: capability lifecycles
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1990
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Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
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1991
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Why we buy what we buy: A theory of consumption values
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1994
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The Dynamic Capabilities of Firms: an Introduction
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All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors
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Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques
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Shareholder value, stakeholder management, and social issues: what's the bottom line?
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1988
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Joint ventures: Theoretical and empirical perspectives
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Dimensionality reduction for visualizing single-cell data using UMAP
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Knowledge and the Speed of the Transfer and Imitation of Organizational Capabilities: An Empirical Test
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1978
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Patterns in Strategy Formation
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A survey of trust and reputation systems for online service provision
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1996
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Strategic alliances and interfirm knowledge transfer
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Travel demand and the 3Ds: Density, diversity, and design
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2002
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The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
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2007
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Green supply‐chain management: A state‐of‐the‐art literature review
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1991
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Sensemaking and sensegiving in strategic change initiation
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1999
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The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
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1991
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A Conceptual Model of Entrepreneurship as Firm Behavior
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1990
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The Mechanism of Internationalisation
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1996
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The American Customer Satisfaction Index: Nature, Purpose, and Findings
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1991
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Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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2000
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Marketing management: analysis. planning. implementation and control
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1992
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The resource‐based view within the conversation of strategic management
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2000
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Business Dynamics: Systems Thinking and Modeling for a Complex World
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1990
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The Effect of a Market Orientation on Business Profitability
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1996
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A Resource-Based Theory of the Firm: Knowledge Versus Opportunism
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2004
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Exploration vs. Exploitation: An Empirical Test of the Ambidexterity Hypothesis
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2009
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Social media: The new hybrid element of the promotion mix
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2004
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Review: Information Technology and Organizational Performance: An Integrative Model of IT Business Value
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1978
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Conjoint Analysis in Consumer Research: Issues and Outlook
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2007
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Socioemotional Wealth and Business Risks in Family-controlled Firms: Evidence from Spanish Olive Oil Mills
Papers in this category: 3 430 184 Current Page: 1 / 100